Kiro Race Co has revealed a vibrant new livery for Season 11 of the ABB FIA Formula E World Championship. The team has opted for a striking fluorescent yellow design that’s sure to turn heads both on and off the track, symbolising their bold entrance as fresh competitors in the all-electric series.
The livery is more than just a bold colour scheme—it’s a statement of Kiro Race Co’s vision and ambitions. As the team prepares for its Formula E debut, the eye-catching design reflects their determination to stand out, not just aesthetically but in terms of performance and innovation. It’s a clear signal that Kiro Race Co is ready to challenge established norms and excite fans in the process.
“We wanted to create something that’s not only visually appealing but impossible to ignore—whether it’s racing or parked in the paddock,” explained Alex Hui, Team Principal at Kiro Race Co.
“This design is more than just good looks; it’s a bold statement about who we are as a team. We’re here to shake things up, inspire excitement, and draw partners who share our passion for fearless competition and innovation.”
Jon Wilde, the team’s Commercial Director, expanded on the significance of the design as a tool for building connections with the Formula E audience.
“Our aim was to have the most visible car on the grid, and we believe this livery will help us achieve that. It’s a visual declaration that will grab attention, attract like-minded sponsors, and help deepen the bond with our fans—all crucial elements as we strive toward our ambitious goals as a team.”
Beyond the aesthetics, the design also embodies Kiro Race Co’s ethos of merging cutting-edge technology with their passion for motorsport. With a commitment to promoting eMobility and pushing the sustainability agenda forward, the livery serves as a reminder of the team’s broader mission to drive the future of motorsport in a more environmentally conscious direction.
“We’ve crafted this design to reflect our forward-thinking approach to Formula E,” added Wilde.
“By blending advanced technology with our love for racing, we’re not only aiming for success on the track but also striving to set new benchmarks for sustainability in motorsport. It’s part of our commitment to leaving a positive mark on the sport’s future.”
Kiro Race Co is also expected to announce its driver line-up for the upcoming season in the weeks ahead, adding to the anticipation surrounding their entry into Formula E. With updated cars and this bold new identity. The team is poised to make a significant impact in their first season as underdogs determined to challenge the current conditions.
