Williams Racing F1 team has confirmed a historic agreement with Atlassian. They are an American-domiciled Australian software company that specializes in collaboration tools designed primarily for software development and project management.
Since the departure of ROKiT at the end of 2019, the Grove-based team has not had a title sponsor as they really struggled to say afloat at times.
However, things are starting to look up. Atlassian Williams Racing F1 team boss James Vowles is working extremely hard to things around. He is trying to get the team up to modern day standards.
The British engineer who had great success at Brawn and Mercedes also persuaded Carlos Sainz to joint the team on a multi-year deal, and it is a huge statement of intent. Williams are very much focused on 2026, nonetheless.
According to Williams, they say “the multi-year commitment is the biggest partnership deal in Williams’ 48-year history, recognising its position as an icon of one of the most-popular and fastest-growing sports on the planet.”
Williams Racing F1 have only won two races since the beginning of the 2004 season. Juan Pablo Montoya [Brazil 2004] and Pastor Maldonado [Spain 2012]. This multi-year deal with Atlassian is a huge step in the right direction, but there is a long way to go.
James Vowles, Team Principal, Atlassian Williams Racing:
“I am delighted to welcome Atlassian into Formula 1 and our evolution into Atlassian Williams Racing. Attracting a title partnership of this size and significance is a momentous day in our team’s illustrious history and a major milestone in our comeback transformation. We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation. Our values and ambition align perfectly, and I’m excited about what we can achieve together.”
Mike Cannon-Brookes, CEO, Atlassian:
“Formula 1 is the ultimate team sport. It’s where engineers, developers, commercial teams, pit crews and countless others work together in real-time at incredible speeds to race for a podium finish. Atlassian shares Williams’ deep belief in the power of teamwork. We know that when great teams have the right tools and practices, they can achieve things that would be impossible alone.
“As one of the first global technology companies out of Australia, we understand what it’s like to have passion, drive and the belief that you’re building something great. This team has been through a remarkable transformation, and I believe Atlassian Williams Racing has all the foundations for a renewed era of greatness.”
