BWT Alpine F1 Team has joined forces with the cutting-edge London-based brand, Palace Skateboards, and renowned Italian sportswear label, Kappa. This unprecedented collaboration introduces a contemporary design showcased through a unique car livery, official team suits, and an exclusive capsule collection.
Photo credit: BWT Alpine F1 Team
Palace’s distinctive ‘Tri-ferg’ logo and the Palace Kappa logo lock-up take center stage in the collection. Featuring a specially designed A523 car livery for the Las Vegas Grand Prix, the collaboration includes key pieces from pit jackets and rain jackets to tracksuits and tech polos in two vibrant color waves. Classic Palace products like hoodies and T-shirts are also part of the lineup. Completing the collection are two exclusive 9FIFTY curved brim driver caps by New Era.
Photo credit: BWT Alpine F1 Team
In the buzz of the Las Vegas Grand Prix excitement, Palace Skateboards happily shares its joy about teaming up with BWT Alpine F1 Team. “We are so hyped to be kitting out BWT Alpine F1 Team’s car, drivers and pit crew for the Las Vegas Grand Prix: a street race at night in one of the most mental and beautiful places on Earth,” says Palace, expressing their thrill for the unique night race in the stunning city.
David Gendry, VP of Alpine Sponsoring, Partnerships, and Communications, adds to the excitement, saying, “We are super excited to unveil this unique collaboration with iconic brand Palace together with our partner Kappa.” Gendry’s words highlight the eagerness around revealing this special partnership, where fashion meets sports brands seamlessly. “The team will also proudly wear the Palace Kappa for Alpine team kit this weekend.”
Photo credit: BWT Alpine F1 Team
Lorenzo Boglione, Vice President of BasicNet Group, wraps it up, saying, “The result is a fusion of sport and street style, celebrating the very DNA of our brand and our respective partners…” Boglione shares his pride in this collaboration, describing it as a “fusion of sport and street style” that celebrates the core of both Alpine and Palace brands, bringing out the best in both worlds.
Photo credit: BWT Alpine F1 Team
The collection launch is accompanied by “a high-octane film” directed by Femi Ladi. This film follows a Formula 1 driver’s journey from a Las Vegas hotel room to the starting grid of the Vegas Grand Prix, featuring cameos from prominent Palace riders such as Charlie Birch and Danny Brady.
The exclusive Palace Kappa for Alpine capsule collection will be available for enthusiasts starting Thursday, November 16th, at The Venetian Shop in Las Vegas. The pop-up will run from 11:00 am to 8:00 pm, Thursday through Sunday, Las Vegas time. The global launch unfolds on Friday, November 17th, with the collection hitting Palace’s UK stores and online at 11:00 am GMT.
The excitement continues on Saturday, November 18th, with the collection becoming available in Japan both in-store and online at 11:00 am JST, along with a WeChat release at 11:00 am CST.
Photo credit: BWT Alpine F1 Team
