Photo Credit: Scuderia Ferrari

What does Scuderia Ferrari and HP’s F1 partnership bring them?

The rumored partnership was made official as Scuderia Ferrari F1 Team announced multi-year title sponsorship with HP. Also known by its full name, Hewlett Packard, the American technology giant is not wasting any time and starting from Miami, their blue logo will be noticeable on Ferrari’s livery, team kits and overalls. But aside from that…

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Photo Credit: Scuderia Ferrari

The alarming rise in ‘recency bias’ in F1 coverage

Carlos Sainz’s outstanding victory at the Australian Grand Prix following an appendix removal 16 days before was an incredible achievement. However, the hyperbole has gone too far. Round 3 of the 2024 Formula One World Championship marked a significant moment as Max Verstappen’s early DNF due to a right rear brake issue opened the door…

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Photo Credit: McLaren Racing

Why FOM’s limitations on video content is bad news for F1 teams and fans

McLaren Unboxed: hilarious, insightful, and innovative. Started in 2019, the series showcased the McLaren team at each race, giving fans an inside look into what life is like at the race track. At the time, this type of content from F1 teams didn’t exist. “McLaren Racing were the first to give real insight into their…

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Photo Credit: F1 Academy

“We are here to stay” — the voices of resilience amid Formula 1’s battle for gender equality

Amid a backdrop of allegations involving Red Bull team principal Christian Horner and the suspension of a female employee who accused him of inappropriate behaviour, F1 TV presenter Laura Winter stands as a beacon of resilience and defiance. On International Women’s Day, from the paddock of Saudi Arabia, Winter articulated the sentiments of countless women…

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Photo Credit: Scuderia Ferrari

The hype over Ferrari F1’s P3 finish in Bahrain GP is overblown, when P2 was possible with Leclerc

2024 Formula One season has just begun. We spent the first two track weeks in Bahrain — first for testing, second for racing. One down. Twenty-three to go. The reality has sunk in — Max Verstappen is inevitable. The next stage is reluctant acceptance. Unless the other teams find a big step, it is set…

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