IndyCar and NTT announce an extension to their entitlement partnership

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NTT will continue its entitlement and technical partnership beyond 2024 on a multi-year deal.

Photo: Penske Entertainment | Joe Skibinski

IndyCar and NTT announced on Monday, March 27th, the extension of their agreement, which includes both the entitlement and a technical partnership, after the completion of the current deal, which was set to end at the end of 2023. The deal also includes the Indianapolis Motor Speedway, the Indy 500, and NASCAR Brickyard weekend.NTT is inside the top 5 ranking of technology companies: “We are a leading global technology company providing services to consumers and business as a mobile operator, technology infrastructure, consulting, and network provider. Our services include digital business consulting and managed services for applications, workplace, cloud, data center and networks, all supported by our deep global industry expertise.”Our diverse teams operate in 80+ countries and regions and deliver services to over 190 of them. We serve over 80% of Fortune Global 100 companies and thousands of other clients and communities around the world.”

Their partnership with IndyCar started in 2019 and, since then, has improved the category’s technology on and off the circuit. Bob Pryor, chief executive officer, NTT DATA Services, declared: “As INDYCAR’s Technology Partner, we’re thrilled to continue our collaborations that enhance and expand the fan experience for motorsports and serve as proof points for data analytics, AI and other innovative digital technologies.“For more than a century, this racing series has pioneered innovations making driving safer for everyone, and by continuing this relationship, we will accelerate the pace of innovations and new technologies, particularly related to sustainability that ultimately can benefit organizations, communities and individuals around the world.”NTT technology turned the IMS into a smart venue. With the use of AI, organizers are able to access entry gate flow rate data, helping security teams with more insight into current and possible scenarios. Also, they are able to see real-time analysis of traffic, congestion points, and security. At-gate personnel has mobile point-of-sale capabilities at their fingertips for digital ticketing and parking transactions. It also improves fan experience with real-time entry gate wait times through the IMS app and website.

The IndyCar app, powered by NTT, has enhanced its functionality and functions. With the fans able to have access to all the team radios, multiple onboards, real-time telemetry, and live timing. Over the last three years, downloads have increased by 50 percent, and is set to further grow on the debut of its upgraded version.

Television broadcast has also been improved, giving the fans more real-time data on the circuit, for a better understanding of the race.

Photo: Penske Entertainment | James Black

Mark Miles, president & chief executive officer, Penske Entertainment, said: “The NTT INDYCAR SERIES will continue to be a hub for progress and discovery with the extension of this world-class partnership. NTT is fully invested in the development and growth of our sport and has already established a terrific track record in our industry with problem-solving capabilities and access to top talent and tools.”“IndyCar is a great partner for NTT Data because of our shared commitment to driving innovation, increasing sustainability and delivering amazing experiences,” said NTT Data CEO Kaz Nishihata. “We also appreciate how IndyCar is so diverse, with drivers from 15 different countries, and races that range from short ovals and superspeedways to road and street courses. It’s both an incredible sport and a wonderful example for our world.”