McLaren Racing and Principal Partner BAT’s brand Vuse, in collaboration with the Driven by Change campaign, have announced a special livery for the 2024 Formula One Japanese Grand Prix.
The special livery will feature accents of MILTZ’s artwork on the regular 2024 McLaren livery. MILTZ was took inspiration from Edomoji, a Japanese typeface invented during the Edo period.
This particular artwork is supposed to stand-in as a metaphor for the speed of a Formula One car, which is depicted by a dragon racing through the clouds.
MILTZ’s artwork will be carried through the entire Japanese Grand Prix weekend by the two McLaren drivers, Lando Norris and Oscar Piastri, on the livery of MCL38 at the Suzuka International Circuit.
“We are really excited to bring Driven by Change to Japan for the 2024 iteration of the campaign alongside our partner Vuse,” said Louise McEwen, Chief Marketing Officer of McLaren Racing.
McEwen continued, “Now in its fourth year, we have seen the successes of the campaign in showcasing the incredible creativity of these talented and undiscovered artists for the world to see on our race cars.”
Luca Angiolillo, Head of McLaren Partnership, BAT, said: “We’re extremely proud to debut Driven by Change in Japan with the launch of another iconic bespoke livery.”
Angiolillo expressed his admiration for the partnership, “2024 marks the fourth year that Vuse and McLaren are continuing to push boundaries and champion a new generation of creative talent – and MILTZ is just another example of that.
“With his passion for progressing past traditions with a modern flair, I can’t wait to see where he goes next.”
MILTZ, Livery artist, emphasised his passion towards this project and was keen to express how he wants to advocate for traditional Japanese art with a modern twist.
“As I continue to build my profile as an artist, I want my artwork to champion the rich traditions of Japanese writing culture, such as Edomoji, but with a modern twist. From my work with local businesses in Japan to the McLaren Formula 1 Team, there are so many beautiful stories to tell through art.”
