The iconic Scuderia Ferrari is no longer titleless, which they have been ever since their association with Misson Winnow ended at the end of 2021. On Wednesday it was announced that Ferrari will have a new partnership with Hewlett-Packard (HP).
The Scuderia will now be named “Scuderia Ferrari HP”, featuring a large, blue HP logo on their kits and race suits. And it doesn’t just stop at F1; the HP name will be included in Ferrari’s F1 Academy and Ferrari Esports teams as well.
“Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation,” Ferrari CEO Benedetto Vigna said.
“In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.”
Earlier today Ferrari announced their special blue livery for the Miami Grand Prix, which is a throwback celebrating their history. But it seems as if this is a welcome to their new sponsor HP, too.
“With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit.
“Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation,” said Vigna’s HP counterpart Enrique Lores.
This isn’t the first time HP has entered F1. They partnered with Williams in the early to mid 2000s when the team was still a truly competitive force in the sport.
Williams narrowly missed out on both championships in 2003, with Juan Pablo Montoya finishing P3 following a thrilling title battle with Michael Schumacher and Kimi Räikkönen in the closing stages of the campaign.
The shades of blue on the iconic deep Ferrari red will take a bit of time to get used to, as well as the new name, but if there’s one thing about this deal that’s a fact sure is it will be helping Ferrari financially and technologically.
