Adidas F1 Photo credits: Mercedes AMG Petronas F1

Adidas to become Official Team Partner for Mercedes F1

Two iconic and historical brands are joining their forces, hoping to succeed together.  Sportswear and activewear brand Adidas has officially become a Mercedes F1 partner, marking the beginning of the apparel seller’s collaboration with the top single seaters championship. Innovation that excites In particular, the duo will combine their years and years of sports experience…

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Photo Credit: BWT Alpine F1 Team

Briatore reveals Sainz F1 negotiations broke down as Alpine wanted a 4-year deal

Alpine’s special advisor, Flavio Briatore, has shed light on the team’s recent discussions with Carlos Sainz, their interest in rising talents like Franco Colapinto, and the generational shift in F1. Briatore, known for his candid remarks and long-standing influence in the sport, outlined Alpine’s strategic approach as they aim to rebuild their competitive edge. Carlos…

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Photo Credit: BWT Alpine F1 Team

Briatore has “no doubt” that Alpine will be F1 title contenders by 2027

Flavio Briatore believes Alpine will be challenging for the F1 constructors’ title by 2027 under his leadership. The Italian detailed how his controversial return to the sport took shape 15 years after the ‘Crashgate’ race manipulation scandal was discovered, and how he shrugs off criticism by delivering on-track results based on his team management skills….

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Photo Credit: Red Bull Racing

Marko: Hadjar “extremely fast” but “as emotional as” Racing Bulls F1 teammate Tsunoda

Red Bull advisor Helmut Marko recently gave an interview to German F1 broadcaster RTL, where he discussed the decision to promote Isack Hadjar to Racing Bulls. The French driver completed the 2025 F1 grid when he was announced to be racing for Racing Bulls in the upcoming season. Hadjar’s announcement followed Sergio Pérez’s exit and…

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Photo Credit: Red Bull Content Pool

Marko: Lawson “should be within three-tenths” of Verstappen in 2025 F1 season

Dr Helmut Marko has explained to RTL the decision to promote Liam Lawson to Red Bull F1 for the 2025 season, despite the driver’s comparatively limited Formula One experience, was due to Lawson’s mental strength. “Liam Lawson is mentally the strongest of our juniors, considering he only has comparatively little Grand Prix experience.” Marko views…

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